Revelation and Rebirth in Blogging
After authoring this blog for the past six years (almost!), I have noticed that its one persistent flaw is that nobody reads it. Readers come and go, but the regular readership is probably less than six or eight, and one-time viewers are few and very quiet. The reason for this is obvious: my content is a blatantly self-indulgent series of tracts on whatever I happen to be thinking about or doing at a particular time. The effect is that the uncertainty as to whether a reader will find the upcoming entry interesting is so enormous that they are better off spending their time reading, say, The Times or The Economist or The Becker-Posner Blog (I concede that it probably helps that the latter is written by a Nobel laureate). It is simply ludicrous to expect a nontrivial number of readers to be compelled by enough of my ephemeral pet-interests, like Monte Carlo methods in tax policy or Esperanto, to justify regular readership.
With this obvious insight and some experience from my recent dealings, I decided to launch a new blog, caffeinophilia. Its purpose is nominally to provide commentary on places and methods for caffeine-consumption, principally in Chicago, written for the marginalized and oppressed minority that does not drink coffee. Its meta-purpose is to test out blogging with tightly-focused thematic content and particularly its relationship with readership. Regardless of whatever conclusions or success that I obtain, it should be fun to author for a little while. I recommend giving it a visit, and I hope you enjoy it.
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